OCUFA Media Advisory Template 

Media advisories can be an effective way to notify news media of opportunities to cover important issues at your university. Advisories are somewhat like an invite, only requiring key, high-level information about the issue or event.  

Ensure that you include all the key information that might compel members of the media to attend events and/or cover relevant issues. Use the template below as a guide, ensuring that content is concise: 

FOR IMMEDIATE RELEASE 
[Date] 

MEDIA ADVISORY TITLE:  

WHAT: 
[Provide a brief and compelling description of the event, announcement, or newsworthy occurrence. Clearly state the purpose and why it is important.] 

WHO: 
[List the key individuals, organizations, or stakeholders involved. Mention any notable speakers, VIPs, or experts who will be present.] 

WHEN: 
[Specify the date and time of the event, including time zone if relevant.] 

WHERE: 
[Provide the exact location, including venue name, address, and any relevant details such as parking or virtual access information.] 

WHY: 
[Explain why the event is significant and why media should cover it. Highlight the impact, key messages, or major announcements expected.] 

MEDIA OPPORTUNITIES: 
[List available opportunities for media coverage, such as interviews, photo/video opportunities, live-streaming options, or press availability times.] 

RSVP/CONTACT: 
[Include the name, phone number, and email of the media contact for inquiries and RSVP. Provide any deadline for RSVPs if applicable.] 

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(Indicates the end of the advisory)