Vol. 5 No.4 – Recent studies into Ontario’s economic future suggest setting ambitious targets for greater achievement in our university sector, a proposal requiring significantly increased public funding. This paper looks at what results could be accomplished by meeting such targets. It examines the projected cost of a series of proposed improvements and suggests that Ontario government funding should rise at least to the national average. Great improvements could be achieved by making Ontario universities the best-funded in Canada, and even settling for national-average funding would stop deterioration and allow some improvements. Substantially increased public support would be amply repaid in benefits to the province and to Ontarians.